The Challenge was To recreate a new experience for a brand that was loosing equity in the Qatari market. Focusing on QFH rather than Qatar Finance House to prepare the brand to be a bank in the next few years.
The brand slogan “adaptable financing” was born based on the strategy that focused on providing tailored financial needs for the customers and inspired the whole design concept. A modern brand experience that looks and feel consistent was born and maintained in every touch point from the building interior and exterior branding to print material through staff engagement with customers.
http://www.qfh.com.qa/Branding, Graphic Design, Print Design2013
Complete visual identity work for the premium Safety and Emergency College in the Middle East.
The shield was designed to communicate the emotional benefits of the brand as confidence and assuring. Encompassing the two Arabic letters of ‘R’ and ‘L’, highlighting the fact that the emergency and safety college is part of Ras Laffan City.
The maroon color marks the brand as a proud Qatari brand.Branding, Graphic Design, Print Design2012
qhmc is a small yet ambitious brand specialised in home care.
The "smiling heart" icon along with it's "care from the heart" promise, positions qhmc in the heart of it's clients who are mainly in need for care and compassion.
The 'Caring red' colour is the heart beat of qhmc "smiling heart"suggesting love and passion while the 'Healthy blue' gives it a medical and hygiene look.
A modern bilingual font with curved corners was chosen to compliment the brand friendly and caring approach.
The graphic language also consist of "Medical file tab" that can be used as a header to empower the medical feel of the brand and a set of icons that was inspired by the 'smiling heart' style to be used as icons and web buttons.Branding, Graphic Design, Icon Design2013
QMDI or Qatar MICE Development Institute is the leading event company in Doha organizing key events and conferences around the year.
The challenge was to come up with a new name that explains what the company does
Clients pitch requested a complete renaming and branding solution. The name needed to explain what the company does and be easily pronounced by most people.
MMG suggested ECONEX that smartly combines the company specialities initials in (E)vent, (Con)ferences and (Ex)hibitions.
The design came very minimal and modern using a bright shade of the Qatari maroon and the professional grey.
Barza was suggested by the client as the more locally inspired route, the name stands for the area where people meet.
The design came modern, rich and lively representing the interesting events industry.Branding, Graphic Design, Print Design2013
Qatar Satellite Company is the first local company to lunch a Qatari satellite in space.
The branding had to reflect the Arabic and Qatari roots of the company, presenting it in a modern look to compete in a highly advanced industry.
I came up with 2 Arabic names that were easy to go International, 'Falaq' meaning space and 'Qamar' meaning moon also satellite. Both names had Q in them to refer to Qatar. The client suggested and picked 'Es'hailSat' as a name.
The design solutions reflected a high tech and modern look and feel inspired by space and digital technology.
As a result of this work we won the creative pitch.Branding, Graphic Design, Print Design2013
Qtel International briefed the agency to come up with an idea for an app where you can have access and be online on the various social netowrking platforms at the same time and on the go.
The team came up with the name QUBE that represent a box where you can keep all your friends inside within reach. The cube shape worked perfectly as an interactive graphic element throughout the interface. The letter Q replaced the C in cube to link it to Qtel.
I created a modern and futuristic logotype that transforms smoothly into an interface with many features that are designed and inspired by the cube shape to empower the name and link it to the purpose of the product.
In addition to the app I created a website, folded brochure, store danglers and promotional items that uses the QUBE concept as a starting point to create a creative and consistent look and feel.Branding, Interaction Design, UI/UX2013
© Riham Fahed 2013.